PRIVACY POLICY
Last updated: 2026
This Privacy Policy describes how Bodylane (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from bodylane.in (the “Site”) or otherwise communicate with us (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” mean you as a user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.
HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us. In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable Terms of Service, and protect or defend the Services, our rights, and the rights of our users or others.
WHAT PERSONAL INFORMATION WE COLLECT
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information”, we are referring to information that identifies, relates to, describes, or can be associated with you.
INFORMATION WE COLLECT DIRECTLY FROM YOU
• Basic contact details including your name, address, phone number, and email address. • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number. • Account information including your username, password, and security questions. • Shopping information including the items you view, put in your cart, or add to your wishlist. • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
INFORMATION WE COLLECT THROUGH COOKIES
We also automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies. This includes device information, browser information, network connection information, and your IP address.
INFORMATION WE OBTAIN FROM THIRD PARTIES
• Companies who support our Site and Services, such as Shopify. • Our payment processors, who collect payment information (e.g., credit/debit card details and billing address) to process your payments.
HOW WE USE YOUR PERSONAL INFORMATION
• Providing Products and Services: To process payments, fulfill orders, manage your account, arrange shipping, and handle returns. • Marketing and Advertising: To send marketing and promotional communications and show you relevant advertisements. • Security and Fraud Prevention: To detect, investigate, or take action regarding fraudulent, illegal, or malicious activity. • Communicating with You: To provide customer support and maintain our business relationship.
COOKIES
Like many websites, we use cookies on our Site. For specific information about the cookies that we use related to powering our store with Shopify, see Shopify Cookies: https://www.shopify.com/legal/cookies. You can set your browser to remove or reject cookies through your browser controls.
HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose your personal information to third parties for legitimate purposes, including: • With vendors and service providers who perform services on our behalf (e.g., IT management, payment processing, data analytics, and shipping). • With business and marketing partners, including Shopify, to provide services and advertise to you. • When you direct or request us to disclose it, or otherwise consent to our disclosure. • In connection with a business transaction (like a merger or bankruptcy), or to comply with legal obligations.
USER GENERATED CONTENT
The Services may enable you to post product reviews and other user-generated content. If you choose to submit content to any public area of the Services, this content will be public and accessible by anyone. We are not responsible for the privacy or security of information you make publicly available.
THIRD PARTY WEBSITES AND LINKS
Our Site may provide links to websites or other online platforms operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites.
CHILDREN’S DATA
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children.
SECURITY AND RETENTION OF YOUR INFORMATION
No security measures are perfect or impenetrable, and we cannot guarantee absolute security. We retain your personal information based on factors such as account maintenance, legal obligations, and resolving disputes.
YOUR RIGHTS AND CHOICES
Depending on where you live, you may have the right to: • Right to Access / Know: Request access to personal information we hold about you. • Right to Delete: Request deletion of your personal information. • Right to Correct: Request correction of inaccurate personal information. • Right of Portability: Receive a copy of your personal information. • Managing Communication Preferences: Opt out of promotional emails at any time using the unsubscribe link in our emails. You may exercise any of these rights by contacting us directly.
COMPLAINTS
If you have complaints about how we process your personal information, please contact us using the details below.
INTERNATIONAL USERS
We may transfer, store, and process your personal information outside the country you live in, including the United States, utilizing recognized data transfer mechanisms like Standard Contractual Clauses.
CONTACT
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please email us at: [bodylanefitness@gmail.com](mailto:bodylanefitness@gmail.com)